Work: Harvey Nichols

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London's legendary upscale-department-store sales are often heralded by great ads. Last week a stingy jury at the U.K.'s D&AD Awards gave no top print prizes except a Silver to Harvey Nichols. DDB London created a summer sale promotion that subverts classic fashion shots by featuring frenzied but unseen shoppers ripping apart must-have designer items in their eagerness to find a bargain. Copywriter: Adam Tucker. Art director: Justin Tindall.