Work: Havaianas

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Brightly colored rubber flip-flops are favorite daytime footwear in Brazil with everything from a bathing suit at the beach to shopping in jeans. Although it's hard to imagine formal flip-flops, Havaianas' new Flash range is aiming at more fashionable occasions such as going out at night to informal parties or bars. Print ads with eye-popping color by Omnicom Group's Almap/ BBDO, Sao Paulo, break in December. Copywriter: Wilson Mateos. Art director: Marcus Sulzbacher, Danilo Siqueira.