Work: Hewlett-Packard

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Hewlett-Packard's first TV campaign in China and Japan depicts a romance about a man who uses HP's new "all-in-one" printer to select and print photos of himself in an effort to win the heart of his dream girl. The spot by Publicis Groupe's Saatchi & Saatchi, Singapore, highlights HP's proofsheet technology (which allows consumers to print out and review photos on one A4 sheet) plus functions such as faxing, scanning and copying. The ad may run in other Asian markets in 2004. Art Director: Bruce Watt. Copywriter: Greg Ketchum.
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