Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Work: Lee Jeans

Published on .

The first ads since Storakers McCann, Stockholm, won Lee Jeans' pan-European account from Fallon, London, are breaking as a fall campaign in fashion magazines, billboards and in-store with the tagline "Lee: Behind the scenes since 1889." Playing on the desire to be a celebrity, ads feature "Robbie Williams' fan-mail coordinator" and "Kylie Minogue's dog supervisor" as the new Lee Jeans models.
Most Popular