In one of four flirtatious fall spots running on European TV and online at eu.levi.com by Bartle Bogle Hegarty
, London, a man takes his jeans to an alterations store purely to show them off. The shop assistant thinks he's there to have his 501 with Anti-Fit jeans taken in, but he argues they're perfect as they are, worn oversize. Art director: Jim Hilson. Copywriter: Toby Allen.