Work: Lycra

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Brazilian shop DM9 DDB, Sao Paulo, demonstrates a product benefit of Lycra stockings in an unusual way. A robber in a small-town bank is recognized by all his friends and neighbors as he tries to pull off an anonymous heist disguised with a stocking over his head. The tagline is: "Lycra pantyhose. It's as if you had nothing on." Creative team: Marcos Renato Abrucio, Rodolfo Pauletto.