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Work: Nescafe

Published on .

In this soft-sell Nescafe spot by McCann Erickson, Tokyo, sleeping children's faces illustrate a charming poem called "Morning Relay" about how it is always morning somewhere in the world. As the poem ends with the words "proof someone has finally caught the morning you passed on," a steaming cup of coffee appears, with the words "Good morning" and "Nescafe."
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