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Work: Nike

Published on .

When the music stops at a basketball game, spectators and players race to find the last seats in the stadium in a spontaneous game of musical chairs. People compete for any seat, including the locker room bench, toilets and the announcers' booth. Like last year's urban "Tag" spot featuring a whole city evading the hapless person designated as "it," the commercial for Nike by Wieden & Kennedy, Amsterdam, uses unusual situations to highlight peoples' innate competitiveness. Copywriter: Carlo Cavallone. Art director: Alvaro Sotomayor.
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