Nike and long-time agency Wieden & Kennedy pick up more creative awards than just about anyone else, but Nike also uses local agencies in many countries. In Mexico, WPP Group's J. Walter Thompson and Nike de Mexico won the Gold for out-of-home media at the Ad Age Best of Mexico awards. In "Coladera," chalk transforms a street and a sewer grating into a soccer pitch, with the grating as the goalkeeper's box. The word "nikefutbol.com" is chalked on the curb. Copywriter: Pablo Arnijo. Art director: Miguel Brito.