Work: Orange

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Customers having their hair cut, dyed or styled at a hair salon eye a young man waiting his turn with curiosity. He is completely bald. The spot by Shalmor Avnon Amichay/ Y&R, Tel Aviv, is a metaphor for the personal choice and individualism allowed by Orange's mobile-phone plans in tailoring content, discounts and other benefits to each user. The end shot is of the young man's face, and his newly dyed and studded eyebrow. Art director: Oren Vermus. Copywriter: Amit Gal.