In a spot to boost enthusiasm for France's bid to host the 2012 Olympic Games in Paris, Parisians go about their lives and jobs in full Olympic-athlete garb. A ditch digger wears an equestrian jacket, jodhpurs and boots, a supermarket cashier works in goggles, bathing cap and Speedo suit, and all the passengers in a subway car are dressed in fencing costumes. The agency is Publicis Groupe's Publicis Conseil
, Paris. Art director: David Ariyel. Copywriter: Nicolas Schmitt.