Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Work: Paris

Published on .

In a spot to boost enthusiasm for France's bid to host the 2012 Olympic Games in Paris, Parisians go about their lives and jobs in full Olympic-athlete garb. A ditch digger wears an equestrian jacket, jodhpurs and boots, a supermarket cashier works in goggles, bathing cap and Speedo suit, and all the passengers in a subway car are dressed in fencing costumes. The agency is Publicis Groupe's Publicis Conseil, Paris. Art director: David Ariyel. Copywriter: Nicolas Schmitt.
Most Popular