Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Work: Peugeot

Published on .

In a spot from Paris that the Gunn Report is tipping to be a big award-show winner in 2005, all vehicles are toy cars except the Peugeot 407. An ambulance is driven by painted figures, a man winds up his broken-down auto with a big key, and a car is garaged in a cardboard box. The Euro RSCG spot ends with the tagline "Playtime is over."
Most Popular