Work: Peugeot

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In the latest Peugeot spot from the folks who created last year's most award-winning commercial "Sculptor," about a young Indian man who batters his car with everything from a blowtorch to an elephant until it resembles the Peugeot he saw in an ad, Euro RSCG Milano opens with a biker who stops to visit his girlfriend but flees when he sees she is heavily pregnant. He later returns-in a more suitable Peugeot 307. Copywriter: Roberto Greco. Art director: Giordano Curreri.