Work: Piper Heidsieck

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Instead of champagne bottles and flutes, Piper Heidsieck's international outdoor and print campaign features four close-ups of people of different ages, each with a single tear of joy in the corner of their eyes. The tagline "Let life flow" is a takeoff on the lighthearted idea of letting champagne flow. The ads by Havas' BETC Euro RSCG, Paris, just broke in the U.S. on billboards and are rolling out in Europe. Art directors: Sandrine Estrade and Romain Guillon. Copywriter: Jerome Argelich.