Instead of champagne bottles and flutes, Piper Heidsieck's international outdoor and print campaign features four close-ups of people of different ages, each with a single tear of joy in the corner of their eyes. The tagline "Let life flow" is a takeoff on the lighthearted idea of letting champagne flow. The ads by Havas' BETC Euro RSCG
, Paris, just broke in the U.S. on billboards and are rolling out in Europe. Art directors: Sandrine Estrade and Romain Guillon. Copywriter: Jerome Argelich.