Work: Play Doh

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Hasbro's direct-marketing campaign for Play-Doh in Australia reminds mothers that its famous modeling compound is a fun way to enhance children's motor skills and imagination. Omnicom Group's Rapp Collins and DDB Worldwide sent glossy pictures of Play-Doh creations by local model maker Steve Humphries, product samples and incentive coupons to 20,000 Sydney homes. Art director: Kylie Suttor. Copywriter: Scott Smith.