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Work: Poltrona Frau

Published on .

Poltrona Frau, a Italian leather furniture marketer, arranges pieces to resemble well-known modern art works in this print campaign by Armando Testa, Milan, running in Italian and international magazines, with billboards to follow in Europe. The tagline is "Knowing how to live is a form of art." Art director: Marcio Crotez Melendez. Copywriter: Elio Polce.
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