Work: Pringles

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Procter & Gamble Co. told its agencies to be more creative and this is what Grey Worldwide, Duesseldorf, Germany, came up with: a Pringles fest. In "Chips from Heaven," several young people pop Pringles while watching TV and a group of brightly colored Pringles-loving insects join the party to the song "Come to Me" by pop star von Ateed. A single Pringle flutters down to the jubilant insects. Being P&G, the spot, running in Germany, the U.K., Switzerland and Austria, was heavily tested and scored unusually highly. Art director: Ellen Kuehl. Copywriter: Ralf Juergens.