Creatives love this account. Who doesn't want to save the rainforest? This print ad by J. Walter Thompson, Sao Paulo, for Brazil's Fundacao Sos Mata Atlantica celebrates both the rainforest preservation group's 18th birthday and Tree Week with a striking image of a dog peeing away from rather than on a tree. Copy admonishes "Tree Week. You respect it, too." Copywriter: Vinicius Stanzione. Art director: Paulo Pereira.