A split screen shows a boy and girl journeying through identical cityscapes in a spot for Sony Ericsson's K700i handset, demonstrating its dual-fronted design as a phone or a digital camera. She uses the phone and he, the camera, in apartments, taxis and cafes. Boy eventually meets girl, mirroring the product's tagline "Phone meets camera." The spot, print and online ads by Bartle Bogle Hegarty
, London, broke in Europe in mid-August.