×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Work: Sony

Published on .

"Don't Think. Shoot" is the tagline of Sony's pan-European TV, cinema and print campaign by Fallon, London, for the Cybershot digital camera, demonstrating that spontaneity is the key to digital photography. Images include a train passenger photographing a stranger on a platform and a man taking shots of a guard dog behind a fence as he backs away from it. Copywriter: Sam Heath. Art director: Frank Ginger.
Most Popular