Work: Surf

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Unilever's Surf detergent invites U.K. consumers to "look on the bright side" in TV and outdoor ads, Bartle Bogle Hegarty's first work for the brand. In the sunny world of Surf, there is always something to smile about-even when a sock gets lost or bird droppings land on your laundry. Writer: Dave Monk. Art director: Matt Waller.