Work: Telecom Italia

Published on .

Phone company Telecom Italia Mobile (TIM) vows to continue its promotional phone rates until Brazilian soccer star Ronaldo becomes a top basketball player-which could take forever. The joke lies in the efforts of Oscar, Brazil's genuine basketball champ, to teach a hands-on sport to an athlete who would rather hit the ball with his head. TIM's agency is 4 X 4, Rio de Janeiro, Brazil. Copywriter: Fabio Seidl. Art director: Fernando Freitas.
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