Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Work: Toyota Corolla

Published on .

In his first work at Saatchi & Saatchi, London, Tony Granger, the star creative director who raised the creative profile of Bozell, New York, re-creates a 1970s-era "Key Party" for swinging couples at which women pick car keys from a bowl, then go upstairs with the car's owner. The men look scared when a voracious-looking heavyset woman fishes through the bowl. But when she chooses the Toyota Corolla keys, all the men leap up as their desire to be associated with the Corolla overcomes all other emotions. Copywriter: Mike Campbell. Art director: Colin Jones.
Most Popular