Work: Vick Vaporub

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In a TV and print ad for Procter & Gamble's Vick Vaporub by Publicis Groupe's Publicis salles norton, Sao Paulo, Brazil, a sliver of the jar's contents is visible after the lid is loosely replaced, forming a perfect crescent moon. The TV ad starts with a child's congested cough, and ends with the words "good night."