Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Work: Vick Vaporub

Published on .

In a TV and print ad for Procter & Gamble's Vick Vaporub by Publicis Groupe's Publicis salles norton, Sao Paulo, Brazil, a sliver of the jar's contents is visible after the lid is loosely replaced, forming a perfect crescent moon. The TV ad starts with a child's congested cough, and ends with the words "good night."
Most Popular