Work: Vodafone

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In this summer spot at a Spanish beach by WPP Group's S,C,P,F, Barcelona, a guy playfully buries his friend up to the neck in sand, then takes a quick call on his cellphone. But with Vodafone's extra minutes, he is gone so long that the increasingly anxious friend is besieged by a curious dog, a small child with a shovel, and other beach creatures.