×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Work: Volkswagen

Published on .

DDB London took a classic "Singin' in the Rain" scene and added three break dancers and body poppers made up to look like Gene Kelly who execute extreme dance steps. The point: to convey that the spot and Volkswagen's Golf GTI Mk V-seen at the end of the spot as Kelly, or a lookalike, dances by-are both updates of an original. AdAge.com QwikFIND aaq31c
Most Popular