Work: Westpac Bank

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Using animated sketches, Westpac bank gives the appearance of doodling as it comes up with solutions to customers' problems. One spot starts with the words "Where do questions go?" floating away in a balloon. In the Westpac solution, the "Q" balloon is tied in knots to form the letter "A" for answer and returned to the satisfied customer. The campaign, running in Australia and New Zealand, is by Saatchi & Saatchi, Wellington.