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Y&R nets $54M FreeMove account

By Published on .

[London] FreeMove, an alliance of four leading European mobile-phone-network providers, has appointed WPP Group's Young & Rubicam Europe to handle an estimated $54 million creative account. The FreeMove brand is a collaboration between T-Mobile, Orange, Telefonica Moviles and Telecom Italia Mobile. Ads will highlight services FreeMove provides to customers of the networks when they travel abroad. Grey Global Group's MediaCom handles media.
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