[London] As countries around the world adapt McDonald's Corp.'s "I'm lovin' it" campaign or do their own promotions, Publicis Groupe's Leo Burnett
Worldwide broke a U.K. spot featuring a miserly New York rapper to promote the 99¢ cheeseburger. In the spot, the server asks, "Would you like anything with that?" He replies: "Lots of change, please." The rapper buys a pricey drink at a club, then returns to McDonald's, saying, "It's not about what you bank, it's about what you eat." McDonald's denied reports that global ads by Germany's Heye & Partners, which ran briefly in the U.K., were not well-received. A spokeswoman said, "Feedback through customer service and restaurants shows that it is doing very well."