×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

New York rapper touts U.K. McD's

By Published on .

[London] As countries around the world adapt McDonald's Corp.'s "I'm lovin' it" campaign or do their own promotions, Publicis Groupe's Leo Burnett Worldwide broke a U.K. spot featuring a miserly New York rapper to promote the 99ยข cheeseburger. In the spot, the server asks, "Would you like anything with that?" He replies: "Lots of change, please." The rapper buys a pricey drink at a club, then returns to McDonald's, saying, "It's not about what you bank, it's about what you eat." McDonald's denied reports that global ads by Germany's Heye & Partners, which ran briefly in the U.K., were not well-received. A spokeswoman said, "Feedback through customer service and restaurants shows that it is doing very well."
Most Popular