No. 1 Coca-Cola

Ad Age/IAG's Top Spots

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A new spot from Coca-Cola's new "Coke side of life" campaign was the best-liked ad among TV viewers during the past four weeks. Viewers also found two ads for Kellogg's cereal brands, and two spots for Edy's ice cream to be among the most appealing.

Rank/Brand Ad Description Index

1 Coca-Cola Guy and girl on bench; pretends soda is cellphone; tells her it's for you 160

2 K9 Advantix Dog sings song, ain't no bugs on me; other dogs scratch themselves 154

3 Edy's Dibs-Man by pool spills ice cream onto swimsuit magazine; licks it(:15) 154

4 Kellogg's Toasted Honey Crunch-boss at Johnson's cubicle, says he's a genius 149

5 French's Spicy Brown Mustard-woman drops mustard on skirt; makes miniskirt 147

6 Edy's Dibs-Man by pool spills ice cream onto swimsuit magazine; licks it (:30) 147

7 Kellogg's Frosted Mini-Wheats-Girl at spelling bee gets answer from mini wheat 147

8 Simply Orange Simply Orange tastes as fresh as biting into a fresh orange 146

9 Wal-Mart Father & son in parking lot; character from "Over The Hedge" 145

10 Pepto-Bismol People break dance; does more than you think 140

Source: IAG Research (iagr.net). Only new ad executions considered, airing weeks of March27 - April 23. The Likability Score is the percentage of TV viewers who report to like "a lot" an ad they were exposed to during the normal course of viewing TV (among those recalling the brand of the ad). These scores are then indexed against the mean score for all new ads during the period (Likability Index). 100 equals average.
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