Despite speculation that Mr. Bollore or Omnicom could buy Aegis or negotiate a merger, Mr. Lerwill insisted that Aegis-which includes Carat, Vizeum, Isobar, Posterscope and market research firm Synovate-will "continue to follow the strategy of concentrating on media and market research." That strategy is not to be full-service, he said. "The neutrality of our advice is valued by our clients."
"I have had one drink with [Omnicom CEO] John Wren since I took over in February," he said. "There were no discussions about buying a stake." Mr. Lerwill emphasized that Aegis is a strong rival to the bigger holding companies in the areas where they compete.