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Audi drops Saatchi, creates agency pool in Germany

By Published on .

[Ingolstadt, Germany] Volkswagen's Audi unit has ousted its German agency, Publicis Groupe's Saatchi & Saatchi, Frankfurt, which handled the $99 million German budget since 1998, and set up a pool of agencies to regularly pitch for work. The agencies are: Kempertrautmann, Hamburg; Interpublic Group of Cos.' Foote Cone & Belding, Hamburg; and Heimat, Berlin. Kempertrautmann, an agency formed just last year, recently won its first Audi project, the worldwide launch of Audi's SUV Q7.
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