AUDI: RS4 MODEL

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Audi U.K.'s new TV spot portrays the RS4 as one of the most sinister creatures on earth, the black widow spider. The Bartle Bogle Hegarty, London, ad conveys the power and iconic nature of the car by showing a spider catching and devouring lesser cars, trapping them in its web. At the end, the spider lunges rapidly toward the camera.
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