Australia seeks shops for global tourism biz

By Published on .

Most Popular
[Sydney, Australia] Australia is seeking two global agencies for its estimated $47 million global tourism account, currently split regionally among agencies including Omnicom Group's Whybin Lawrence, TBWA, Sydney, Interpublic's Dailey & Associates, Los Angeles, and Delaney Lund Knox Warren, London. In a statement on Tourism Australia's Web site, Managing Director Scott Morrison said he is looking for greater consistency and integration in its global messaging as well as agency networks with "with a strong presence in all our key regions, including Australia, which will complement our domestic and international marketing activities." Those markets include Los Angeles, London, Hong Kong, Tokyo, and New Zealand. In addition, the network needs to be able to service China, Germany, Korea, France, Canada, Singapore and India. Tourism Australia began a campaign in May 2004 in the U.K., Singapore and Australia themed "Australia. A different light" from Whybin Lawrence TBWA, Sydney. The theme has been rolled out to other nations.
In this article: