Cannes Lions Festival adds 12 judges

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[New York] The Cannes Lions International Advertising Festival has been so overwhelmed by double-digit growth in three media categories that for the first time the festival will add 12 judges so that judging can be finished in time to present the awards. At the same time, a hotel room shortage is easing as some agencies and marketers are sending fewer people or for shorter stays than planned. McDonald's Corp., for instance, has canceled plans to send a big delegation for the second year and hold a major meeting and even a beach party at Cannes. "While several of us from McDonald's will be attending the festival this year, we have decided against holding a larger marketing meeting due to schedules and other meetings planned over the summer," the company said in a statement. Festival CEO Terry Savage said press and poster entries are up by about 18%, and that three more judges will be added to that jury. The media awards will get five additional judges, to cope with about 15% more entries, and four judges will be added in the cyber category, where entries are up by about 20%, he said. The new judges will mean that the juries can be split into more subjuries, which each judge a portion of the entries, then work as a single jury after the shortlist is chosen. Mr. Savage said the festival is sifting through nominations for new judges, who will be chosen in the next couple weeks.
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