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China: Public Health

Published on .

In an unusual public health message for the Chinese government created by Publicis Shanghai, a young miscreant runs through narrow streets pursued by a hefty policeman who yells "Stop running!" Instead, the youth wedges himself into a small crack between two buildings. The policeman struggles to squeeze in as the youth smirks. The spot ends with the tagline: "It's hard to reach bad things deep between the gaps. So floss daily."
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