Claro: multimedia mobile phones

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The ClaroChip animated character, embodying the technology in Brazil's Claro cellphone, is introduced with a 90-second spot and an 11-page magazine ad. The campaign by Almap BBDO, Sao Paulo, promises images, music, TV, cinema, friends, Internet and lots more fun. In fact, "it's so much technology you won't believe it all fits inside your Claro."
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