×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Coca-Cola: People Pouring In

Published on .

In a human re-enactment of pouring a glass of Coca-Cola in the Canadian spot "Pour," MacLaren McCann, Toronto, filmed 500 people who donned brown velour outfits and assembled inside a chalk outline in the unmistakable shape of a bottle of Coca-Cola. To simulate pouring, they all ran in a steady stream from the bottle into a chalk outline of a glass.
In this article:
Most Popular