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Foster's: Carlton Draught

Published on .

George Patterson Partners, Melbourne, Australia, parodies epic ads and films with a large cast of beautiful actors, extravagant musical scores and breathtaking scenery and special effects. Australia's "Big Ad" follows two armies to deliver a simple message as computer-generated warriors sing "It's a big ad for Carlton Draught, it's just so freaking huge! It's a big ad, expensive ad, this ad better sell some bloody beer." The final cliched image is a united army toasting in celebration.
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