McDonald's Corp. notified Omnicom's DDB
Mexico that the agency won the company's account for Mexico the day after the agency pitched for the business last week against incumbent Leo Burnett
, owned by Publicis Groupe, and Omnicom's TBWA
, McDonald's other two global agencies. ... The Cannes Lions International Advertising Festival will announce this week that Sony Playstation will be honored as Advertiser of the Year at this year's festival in June. Last year's film Grand Prix winner was a spot for Sony Playstation called "Mountain" by TBWA, London. ... This month WPP's MindShare will introduce in Asia a sports entertainment consultancy, called Performance, that already operates in the U.S. and parts of Europe. MindShare has also rebranded Broadmind, an Asian programming barter and syndication unit, as MindShare Entertainment.