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Published on .

Unilever heard final pitches last week in London for the worldwide account for the detergent brands, sold under various names including Omo, that share the company's global "Dirt is good" laundry-products platform. Contenders for the combined account include both incumbents, WPP Group's JWT and Interpublic's Lowe and Publicis-backed Bartle Bogle Hegarty.
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