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Online ad spending in Europe's five biggest markets grew by 38% in 2005 to about $2.2 billion to reach 131.5 million Internet users in the U.K., Germany, France, Italy and Spain, eMarketer announced. ... Quaker Oats Co. has awarded a creative assignment for Latin America to Omnicom Group's BBDO Argentina, Buenos Aires, including regional product launches and campaigns, based on the agency's performance for Quaker in Argentina. Grey Worldwide previously handled Quaker's creative work in Latin America on a country-by-country basis.
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