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GM drops Lowe from $100M Vectra pitch

By Published on .

[London] General Motors Corp. has dropped Interpublic Group of Cos.' Lowe Worldwide from a $100 million pan-European pitch for the Vectra model after seeing pitches from its three roster agencies-Lowe, London; Interpublic sibling McCann Erickson Worldwide, Frankfort, and Delaney Lund Knox Warren, London. This will be the first time GM has done a true pan-European campaign for one of its cars, which are branded Vauxhall in the U.K. and Opel elsewhere in Europe. Lowe created Vectra's last big U.K. campaign in 2002, although DLKW did a U.K. Vectra print campaign last year. Lowe and DLKW compete against one another for all new U.K. assignments, but this is the first time McCann, which handles all GM's non-U.K. European business, has been included.
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