HEINEKEN: 'FOR A FRESH WORLD'

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This outdoor ad is French, but the idea from Publicis Conseil, Paris, would work anywhere. An air conditioner sticks out of every window in a building except one. In that window, an equally cooling glass of Heineken can be spied. The tagline is "For a fresh world." Executive creative director: Olivier Altmann. Art director: Benoit Blumberger.
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