Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.



Published on .

This outdoor ad is French, but the idea from Publicis Conseil, Paris, would work anywhere. An air conditioner sticks out of every window in a building except one. In that window, an equally cooling glass of Heineken can be spied. The tagline is "For a fresh world." Executive creative director: Olivier Altmann. Art director: Benoit Blumberger.
Most Popular
In this article: