Heineken seeks shop for international projects

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[London] Heineken plans to add another shop to its roster to work on international projects and will hold meetings in London with agencies with international capabilities to review their creative work, according to the company. Search consultant Agency Insight is working with Heineken. The beer marketer already works with two agencies-independent Wieden & Kennedy, Amsterdam, and Batey Ads, part of WPP Group's Red Cell-on international assignments. Heineken's local agencies, such as Publicis Groupe's Publicis Worldwide, New York, in the U.S. and independent Clemmow Hornby Inge, London, in the U.K. will not be affected. Separately, Heineken announced in February that the company will up its global marketing outlay by $120 million to about $1 billion a year, to pay for Heineken's sponsorship of the Champion's League, a European soccer tournament with growing appeal in Latin America and Asia, regions Heineken is targeting for growth.
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