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Heineken: UEFA Champions League

Published on .

Heineken kicks off its sponsorship this week of the Champions League, a massive Union of European Football Associations (UEFA) soccer event, with a three-minute global spot, "One Big Game," by StrawberryFrog, Amsterdam and New York. A soccer ball ricochets off a goalpost and bounces into different settings like a rural wedding, a chic hotel's rooftop pool, and a TV studio. The tagline is "Welcome to Champions Planet."
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