Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Heineken: UEFA Champions League

Published on .

Heineken kicks off its sponsorship this week of the Champions League, a massive Union of European Football Associations (UEFA) soccer event, with a three-minute global spot, "One Big Game," by StrawberryFrog, Amsterdam and New York. A soccer ball ricochets off a goalpost and bounces into different settings like a rural wedding, a chic hotel's rooftop pool, and a TV studio. The tagline is "Welcome to Champions Planet."
Most Popular
In this article: