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Interone wins Dove's online biz in Europe

By Published on .

[Duesseldorf, Germany] Interone Worldwide, part of BBDO Worldwide's Proximity direct marketing and digital network, won the new online European budget for Unilever's Dove brand in a pitch against two undisclosed agencies. Hamburg-based Interone is creating Dove Web sites for Germany (dove.de), the U.K. (dove.co.uk), Spain, France, Italy, Belgium and the Netherlands using the international "Campaign for Real Beauty" theme developed by Dove's global creative agency Ogilvy & Mather. ( OgilvyOne did not pitch for the online account). The new Web site's home page is a behind-the-scenes video of the filming of a Real Beauty spot with attractive but not thin real women.
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