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Law's BoyMeetsGirl to close this month

By Published on .

[London] BoyMeets Girl, the latest venture of Andy Law, the controversial adman who a decade ago founded one of London's most original ad agencies, St. Luke's, has gone into liquidation. Mr. Law did not return calls. A spokesman for corporate advisory and restructuring group Kroll confirmed that BoyMeetsGirl, the agency Mr. Law started in January 2003, will close permanently after a creditors' meeting later this month. Creditors include Interpublic and Springer & Jacoby, an Interpublic agency whose London office formed the basis of BMG. All 43 staff have been laid off. Mr. Law started BoyMeetsGirl with former St. Luke's partners Kate Stanners and David Pemsell, but both left in September 2003. In October, Mr. Law and Planning Director Chris Chalk announced a buyback from Interpublic. BoyMeetsGirl's clients included DaimlerChrysler, Total Petrol Stations and Buena Vista Home Entertainment.
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