[New York] Months after buying IBM's PC unit, Lenovo Group is keeping the PC unit's global advertising and marketing tasks at Big Blue's agency of record, WPP Group's Ogilvy & Mather
Worldwide, without a review. The first print ads to support Lenovo, the largest manufacturer and marketer of computer systems in China and the third largest in the world, with about $13 billion in revenue, broke last week. In the U.S. alone, the PC division under its former IBM ownership spent more than $113 million in measured media in 2004, according to TNS Media Intelligence, but it's unclear whether spending will change. Ogilvy, OgilvyOne
, Ogilvy Interative and media and planning network MindShare will handle a wide range of marketing duties for Lenovo, including general advertising, one-to-one marketing and direct marketing. Ogilvy's assignment is to build the brand and promote products like ThinkPad notebooks and ThinkCentre desktops.