Lenovo retains Ogilvy in China for PC unit

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[New York] Months after buying IBM's PC unit, Lenovo Group is keeping the PC unit's global advertising and marketing tasks at Big Blue's agency of record, WPP Group's Ogilvy & Mather Worldwide, without a review. The first print ads to support Lenovo, the largest manufacturer and marketer of computer systems in China and the third largest in the world, with about $13 billion in revenue, broke last week. In the U.S. alone, the PC division under its former IBM ownership spent more than $113 million in measured media in 2004, according to TNS Media Intelligence, but it's unclear whether spending will change. Ogilvy, OgilvyOne, Ogilvy Interative and media and planning network MindShare will handle a wide range of marketing duties for Lenovo, including general advertising, one-to-one marketing and direct marketing. Ogilvy's assignment is to build the brand and promote products like ThinkPad notebooks and ThinkCentre desktops.
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