Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

LG: no extras, just talk

Published on .

Most cellphone ads tout the bells-and-whistles but LG and BBDO Argentina, Buenos Aires, remind us, "None of your cellphone extras matters more than what you have to say." With that tagline, one print ad shows a lonely figure on a bench by the ocean and the line, "No ringtone can ever cheer you up the way a friend can." Another points out that breaking up on a Bluetooth cellphone doesn't make you a better person.
Most Popular
In this article: