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LG: no extras, just talk

Published on .

Most cellphone ads tout the bells-and-whistles but LG and BBDO Argentina, Buenos Aires, remind us, "None of your cellphone extras matters more than what you have to say." With that tagline, one print ad shows a lonely figure on a bench by the ocean and the line, "No ringtone can ever cheer you up the way a friend can." Another points out that breaking up on a Bluetooth cellphone doesn't make you a better person.
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